Hallo, wir sind #Rootless

Wir machen die Dinge anders

IT sollte sich "einfach" anfühlen

Nichts daran ist wirklich einfach, und d


We don’t tend to trust things we don’t understand. Yet we drive cars, because it’s easy to do so and proven to work.

IT should feel the same way. IT should just work.

Still, today’s IT is mostly annoying and prone to failure because it’s often seen as an uncomfortable necessity and strictly divided into areas of competence when it comes to solving problems.

With the current speed of Digitalization, Digital Services and IT will be the most important factor of success for any business. This means it’s time for IT to become easy. IT should be standardized. Security must be default. Availability needs to be supported by automation.

IT should be fun

IT and Digital Services dominate our lives – that’s for sure. They are the backend of our every-day communication and collaboration, be it in private circles or for business.

Still, IT is not the mythical blackbox and annoying necessity anymore it was 10 years ago. Today’s IT can be watched, explored and extended.

Since every technology depends on others, it’s key to implement technologies that also play well with others and scale with our needs, be it by growing with us or not standing in our way when we want to migrate to something better.

IT should work in our favor. IT should grow with our visions. IT should be fun to use and maintain.

IT should be transparent

As said: we don’t tend to trust things we don’t understand.

Yet today’s IT often is a blackbox and „specialist“ thing. It sure is complex and there’s many things to learn, but in times of proprietary software it’s hard to even start to understand.

Every bit of infrastructure or service should have a reason to exist, should be inclusive and easy to integrate, well documented and purpose-built.

IT should provide answers, not raise more questions. Do you even know what „DSGVO compliant“ means? Is there a way for you to prove your IT is secure?

There should be. There can be. 

A short history of IT service

Just Service

Before it all went proprietary and certified, IT service was about using technology to solve people's problems - not the service provider's problems.

When IT was about solving prolems

Software as a Service

No more need for own Application servers. Your old Software is now a Webservice and lives on someone else's server.


Infrastructure as a Service

You don't need servers anymore. You rent a fleet. In the Cloud.


Platform as a Service

SaaS + IaaS = PaaS. Think "Groupware" and forget about Databases, Caching-Servers and Authentification. It's packaged and already set up for you to enjoy.


AI as a Service

Artificial Intelligence on demand. After storing all that Big Data, it's now time to have another machine make assumptions about it. Auto-scaling, of course.


HI as a Service

Back to the #Roots. We're going full hipster and marry Gen-Y Slang with craft that worked for ages - Human Intelligence. As a Service. IT service like it's 1999.


Was uns antreibt


Einfache Infrastrukturen sind ein Mythos. Einfachheit ist lediglich ein höherer Grad an Abstraktion. Wir abstrahieren Infrastruktur auf die kleinste Einheit: 0.


Sichere Systeme gibt es nicht. Aber Hilfsmittel und Standards, um Systeme sicherer zu machen. Wir bauen darauf auf, statt nachzurüsten.


Plattformen sind gute Sprungbretter. Wir denken und entwickeln in modularen, integrierten Plattformen, auf denen man komplexe Lösungen aufbauen kann.


In Zeiten von isolierten Kommunikations-Silos und Zugangs-Möglichkeiten ist Privatsphäre ein komplexes Problem. Wir denken Kommunikation anders.


Die Zukunft gehört verteilten, föderierten Plattformen. Direkte Kommunikation zwischen Systemen, ohne Mittelsmann. Wir brechen die Grenzen der Netzwerke.

User Experience

Die komplexe Welt des Internets mal anders erleben: keine Werbung, keine Newsletter, keine 99 Accounts, kein Profiling. Wir fühlen uns auch überfordert. 


We're building things with purpose. We take sustainability and future-proofness very serious and don't play along too well with unreasonable business-decisions.


If doing business and building things isn't about learning, then why do it anyways? We value time well spent over money anytime. Yet we're not cheap.


We're pretty open with anything if we're asked. We value open words as they help to learn and evolve. And to build things, you'll need to do both.

IT for Entrepreneurs Doers Innovators Professionals Enterprises

Sag #Hallo

Schreib uns ne E-mail oder ruf an: +49 6837 9999 040 (Availability may vary!)